The credit unions of Michigan launched their annual media campaign on television, cable and radio statewide. Every person in every county in our state is in a position to see or hear our credit union message of better rates, lower fees and free ATMs. To view the 2008 media schedules, click here.
To give your own credit union an even greater media presence over the next several weeks, you may want to take advantage of marketing materials that tie directly to our television and radio campaign. We have lobby posters, statement stuffers, take ones, counter cards, direct mail postcards and print ads to target various demographics among your members and potential members. It’s not too late to order! All it takes is about an hour of your time to customize and order the materials, and 10 days or less for printing and shipping. To look at the campaign's collateral materials, click here.
Our 2008 media budget
Credit union contributions, including carryover funds and interest, total $823,484
MCUL has approved matching funds equal to the amount contributed by credit unions by the deadline of February 1: $641,463
Total media budget for 2008 is $1,490,359
We appreciate financial support for this effort from 171 of Michigan's credit unions and five chapters.
To view details of our 2008 investments, click here
Our media plan
Campaign began April 7
TV is used for an average of 10 weeks in all major markets
In smaller markets in which TV is not practical, cable and/or radio is used and runs for an average of 6 weeks
Statewide campaign concludes August 3 (in Flint DMA)
The Cooperative Advertising Committee will meet Wednesday, May 28, 2008 at 10 a.m. at the Michigan Credit Union Center in Northville Township. If you would like to attend in person or via phone/Web, please contact Karen Biestek at klb@mcul.org
A survey to quantify results of the 2007 campaign has been completed. Results will be reviewed at the May 28 meeting.
Regulatory Affairs
